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Hi, I’m Matt.

As a small business owner, I know that it’s (past) time to start finding more cost effective ways market my business.  We’ve all watched the social media blossom, giving average people (meaning NOT programmers) the ability to interact across a broad network using sophisticated technology.  In a sense, giving ownership of the internet back to the people. (This can’t be said about the network media.)

My take: this is great.  But is it useful for anything other than socializing?  Can a social network be quantified into real business opportunity, and then into money in the bank?  That’s the question I pose with this project, and I’ll tell you how I’m going to answer it in pages to come.

Throughout, I’ll detail my efforts, which services I use and which ones I like.  I’ll provide links to where you can find my Company’s products (those which I sell) and where you can find more information about me and this project.  This  hopefully will lead to the answer of another question: What makes you do business with the people you do business with, the company or the person?

Our company’s marketing has always focused on our team, the talented group people that makes it all work.  We have always believed that people do business with people they trust.  We see the company as a tool to be used by those (trusted) people to achieve their professional goals.

To achieve Zen, we’ve always taken great effort to meet with our customers face-to-face and to genuinely become friends with them.  This means long trips, long meetings, and a feeling that you have to get it all done right now.   That’s not always conducive to the process, and it can make talented people burn out.

This social networking initiative is an attempt to bypass all that without effecting the bottom line and without lowering our standards for customer support.

And so it must begin somewhere.  In the coming days and weeks, I’ll detail my portion of the MyPluribus Project, and then some of my team members do the same.  The project aims to be scientific, repeatable, and real. 

This will truley be on the job training, as I have very little experience within the social media.  That’s going to change.

More to come.  M.

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